Two rows of three women standing on a fashion ramp

Novia Isnaini - MA Fashion Innovation and Entrepreneurship 2024

London College of Fashion

UAL Showcase Collections

LCF24 Fashion Changemakers

ODEEDEE STUDIO is a sustainable funky sock brand that aims to fill the market gap for vintage-style socks with unique designs and high stitch counts. The brand&#39;s target market consists of individuals who value individuality and appreciate vintage fashion. With a focus on sustainability and unique designs, the brand has a solid opportunity to capture a share of the growing vintage sock market.&quot;For her project, Yadi – or Dee (as she prefers) – has created Odeedee, an 80s inspired, eco-friendly retro socks brand for the vintage, fun-loving individual who wants to subtly stand out.&quot;– Stacia Bedford, Course Leader, MA Fashion Entrepreneurship and Innovation

ODEEDEE STUDIO

A retail store's photo taken from a distance.

Kute Koncept is a go-to slow fashion and specialty coffee destination focused on making local fashion shopping more convenient, experiential and fun.Petra&#39;s master&#39;s project focused on gauging the interest and viability of slow fashion experiential retailing in the Czech Republic among Gen Zs. A pivotal aspect of this research was a slow fashion pop-up event hosted at Vnitroblock, Prague&#39;s industrial multifunctional space featuring a trendy café. The event brought together five sustainable local fashion and accessories brands, each showcasing and retailing their unique pieces. Complementing this curated selection was a vintage shop offering pre-loved clothing items.&quot;Petra is a slow fashion womenswear designer from Prague, Czechia. Her project, Kute, combines slow fashion, vintage clothing and coffee. She took an innovative approach with her primary qualitative research design, simulating her idea of selling her slow fashion designs and vintage clothing in a coffee shop, to an existing venue that she took over for a one day event to collect data. The insights that came from her observations, interviews and surveys were rich and plentiful and Petra&#39;s superb work earned her a distinction.&quot;– Stacia Bedford, Course Leader, MA Fashion Entrepreneurship and Innovation

Kute: Slow Fashion Experiential Retail in Czechia

A collage of images symbolising a bleeding heart

This project explores a methodology for determining equitable compensation in collaborative ventures between Artisans and Designers. This approach involved the creation of a capsule collection of six distinct artefacts, crafted in collaboration with diverse teams of artisans in Peru. The collection serves as a poignant expression inspired by Genaro&#39;s emotional journey as a migrant pursuing aspirations in London, symbolizing detachment, deconstruction, and self-discovery.&quot;Named an emerging designer by Vogue Latinoamérica, Genaro Rivas, is a Peruvian fashion and textile designer based in London. You can see a rug he designed in a Chanel ad and his womenswear on the runways of both London and Peru. Genaro&#39;s project sought to explore methods for ensuring fair wages for design collaborations with underrepresented artisans, as he regularly collaborates with them in the creation of his work, including the items displayed in the pop-up.&quot;– Stacia Bedford, Course Leader, MA Fashion Entrepreneurship and Innovation

Crafting Equitable Partnerships

model 1 is wearing black set dress and vest. model 2 wearing beige color set skirt and vest and model 3 is wearing 

Urbanic: A captivating collection that celebrates the flourishing essence of women in metropolitan cities, showcasing the dynamic growth and embracing the inherent beauty of their souls.&quot;Novia is a savvy entrepreneur at the helm of NVSKJ – one of the top modestwear brands in Indonesia – where she is Creative Director. Her designs ignite the soul and empower women through modern femininity and western silhouettes. She also believes in empowering her community through philanthropic endeavors, such as building schools and offering scholarships.&quot;– Stacia Bedford, Course Leader, MA Fashion Entrepreneurship and Innovation

URBANIC

Back view of a trench coat with colourful embroidery on it

This project embodies my exploration into the fusion of traditional Indian craft and textile techniques with the dynamic landscape of the 2024 market. Fueled by the growing consciousness for sustainable fashion, I identified an opportunity to revive fading crafts in the face of declining demand. India&#39;s rich cultural diversity and artistic heritage served as the foundation for experimentation, focusing on the intricate &#39;Kantha&#39; embroidery.&quot;Indian womenswear designer, Khushi, debuted her first capsule collection for her project called SCRIMMS – a harmonious fusion of UK street style and Indian artisanal craftsmanship. The pieces bridge the gap between style and culture with beautiful Indian embroidery on chic Western styles.&quot;– Stacia Bedford, Course Leader, MA Fashion Entrepreneurship and Innovation

Becoming

One person sat on the ground, one person sat on a chair and one person standing, all of them in animated poses

his project was initiated and curated by Beatrace Oola of Fashion Africa Now, a platform that supports BIPOC creatives to gain more visibility and open the dialogue between creative industries, culture, education and politics, based in Germany. This cross-cultural collaborative project exemplifies a unique and impactful partnership with a commitment to create positive social, environmental and economic change. &quot;Ugonna works with NKWO – an artisanal brand at the forefront of the sustainable design movement in Nigeria. Her project focuses on a collaboration between NKWO and Wilding Shoes (an eco-conscious minimal footwear brand from Germany). The collaboration involved Transform, a social innovation initiative, transforming waste and the lives of 10 vulnerable women from the Internally Displaced Persons (IDPs) camp in Abuja, Nigeria. The key areas of this project include textile waste reduction, traditional craft skill preservation, environmental and animal conservation, women empowerment and innovation.&quot;– Stacia Bedford, Course Leader, MA Fashion Entrepreneurship and Innovation

A Partnership Framework for Social Change

A text plate that has: "BRAND CREATION STRATEGIES - DEVELOPMENT, STRATEGIES, THEORIES AND OPPORTUNITIES, HANA MACHOVE", written on it.

This is an exploration of brand creation and development strategies and subsequent opportunities of Czech and Slovak premium fashion brands. The research also comprised a complex analysis of current brand creation literature and established theories as well as the present research of the specific market. Several gaps were identified. Through a combination of industry and consumer interviews, the gaps were filled and a framework of strategic improvements was produced.&quot;Hana adeptly and expertly explores brand creation opportunities for premium brands in Czechia and Slovakia for this outstanding study.&quot;– Stacia Bedford, Course Leader, MA Fashion Entrepreneurship and Innovation

Brand Strategies for Niche Premium Fashion Brands

A showcase of the final collection, consisting of six looks in two colourways each, along with the product description.

With the incorporation of traditional textiles into fashion, viewed as a means to promote Indonesia’s economic development and preserve cultural heritage, this study aims to comprehend the development of a collection that not only reflects the cultural significance of Indonesian batik but also meets the needs of professional women aged 35 to 54 residing in Jakarta.&quot;Trisha&#39;s project explores combining Indonesian cultural heritage and traditional
 textiles with Western-style women&#39;s suiting for an all-new balance in workwear called &#39;power casual&#39;.&quot;– Stacia Bedford, Course Leader, MA Fashion Entrepreneurship and Innovation

Fashion as a Cultural Identity

A model wears a black cropped jacket featuring a crochet bralette with hanging straps that mimic suspenders, paired with a long skirt, against a backd

GJINI is a luxury clothing brand that creates products ethically made in Albania, utilising both pre and post-consumer waste. Our brand collaborates closely with Albanian artisans, aiming to preserve and elevate traditional handmade techniques. This initiative was born from recognising the challenges these artisans face in monetising and globalising their crafts. &quot;Vanesa is a London-based fashion designer with Albanian roots, who is dedicated to driving social and environmental change through her eponymous womenswear clothing brand. Her designs incorporate Albanian artisanal craftsmanship such as crochet and knit, utilising recycled, deadstock or organic materials. Vanessa centers her work around women&#39;s empowerment, inspired by her experience of growing up in a society where women often face subjugation and inequality.&quot;– Stacia Bedford, Course Leader, MA Fashion Entrepreneurship and Innovation

Elevating Waste Through Artisanship

A collage of a woman standing with a signboard in different outfits

Curated Findings, a planet-first fashion venture, is dedicated to reviving the tradition of sharing clothing within families and friends in India. With a mission to &#39;Make Secondhand Culture Cool Again,&#39; the platform allows the Indian audience to buy and sell secondhand fashion, encouraging sustainable choices without a hefty price tag.&quot;Tamanna, Indian co-founder of second-hand clothing online outlet Curated Findings, used her intimate knowledge of the second-hand clothing market in India to dig a bit deeper into consumer behaviour, also investigating the UK market for this project.&quot;– Stacia Bedford, Course Leader, MA Fashion Entrepreneurship and Innovation

Making Secondhand Culture Cool Again in India

Kosha Vastra's garments featuring natural dye ingredients like neem, turmeric, and madder root, offering benefits such as reduced skin diseases, antio

Kosha Vastra is a brand specializing in Ayurvedic clothing, aiming to support overall well-being and harmony in life. The garments are crafted from organic fabrics and dyed with Ayurvedic herbs and natural dyes. With a focus on sustainability and wellness, the brand offers clothing designed to safeguard the skin, the body&#39;s most exposed part.&quot;Aditi&#39;s project, Kosha Vastra, is a truly innovative exploration of dying garments with Ayurvedic herbs to promote balance and well-being.&quot;-Stacia Bedford, Course Leader MA Fashion Entrepreneurship and Innovation

Kosha Vastra

This project is multifaceted and encompassing every aspect of brand and business development. From shaping the brand&#39;s identity and voice to crafting a comprehensive digital strategy, including social media presence, website design, and user experience, Emily has delved into the intricate nuances of building a brand that resonates with its audience.&quot;Emily is a Canadian Co-founder and powerhouse behind the fun, affordable, high quality men&#39;s swimwear and lifestyle brand: Mr. Summer. She was the 2023 winner of the MAFEI Demo Day pitch competition with an extension of Mr. Summer – Drip – a compression swimwear line for women (or as her strapline says: It&#39;s Spanx for the beach). Emily continued investigating the viability and circularity of the line through her project to understand if pre-sales would be the key to its success.&quot;– Stacia Bedford, Course Leader, MA Fashion Entrepreneurship and Innovation

MR. SUMMER SWIMWEAR

A graphic of a man with a laptop in his hand

The realm of luxury e-commerce faces a reckoning as privacy and personalisation collide. As fashion brands venture deeper into the digital space, troves of data create tensions between profits and ethical use. This crossroads presents a chance for luxury leaders to set a higher standard—one that elevates the consumer experience through value-based data collection. By giving users control over their data, brands can foster the trust and loyalty that fuels growth.&quot;The BOF State of Fashion needs to watch out as Shreeya has delivered an engaging, informative, and valuable business report which I would encourage anyone in the luxury space to peruse! The writing concise with digestible takeaways and demonstrates the relationship between theory and practice well.&quot;– Dr. Nina Van Volkinburg, Course Leader MA Strategic Fashion Marketing

Equitable Data Practices for Luxury RMN Platforms

This business report can aid luxury fashion brands identify the gap in accessibility of digital content for consumers with cognitive and neurodiverse disabilities, and tailor their digital marketing efforts accordingly. &quot;It’s been fantastic to see how Anupriya has developed this idea from the start of her MA into ultimately a very meaningful research output. She shows some really important findings which I hope will be appreciated by industry!&quot;– Dr. Nina Van Volkinburg, Course Leader MA Strategic Fashion Marketing

Online Accessibility in Digital Marketing

A collage of three people wearing streetwear

In the dynamic landscape of Indian fashion, the rise of streetwear has become a defining trend, marked by the adoption of drop culture marketing strategies among homegrown brands. The Indian market, once dominated by conventional fashion, is experiencing a paradigm shift, with homegrown streetwear brands capturing the attention of the style-conscious Gen Z. &quot;As with many MA students, it is such a pleasure to witness an idea develop and grow into full blossom. Vridhi narrowed down her area of research, and sharpened focus, resulting in a fascinating body of research.&quot;– Dr. Nina Van Volkinburg, Course Leader MA Strategic Fashion Marketing

Rise of Indian Streetwear and Drop Culture

Ferragamo: Digital Product Passports Strategy

This report evaluates Ferragamo&#39;s current sustainability practices and recommends the implementation of Digital Product Passports to achieve its goal of a transparent supply chain by 2025 and adopting a circular business model. The assessment includes insights into the company and market through strategies tools such as Kapferer’s brand prism, customer segmentation, and VRIO analysis. TOWS and SFA matrices are employed to identify potential sustainable activities. The second part outlines the project management analysis, competitor benchmarking, SMART objectives, and the triple bottom line and ReSOLVE framework to measure the project&#39;s contributions to sustainability. &quot;As part of the Advanced Applied Strategy unit, Blaze has applied the principles of marketing effectively and with purpose. The recommendations for Ferragamo are very well justified and very worth implementing!&quot;– Dr. Nina Van Volkinburg, Course Leader MA Strategic Fashion Marketing

Visual representation of the trend between football and fashion

This business report delves into the future of the fashion industry amidst the anticipated growth of women&#39;s football in the UK. The primary objective is to investigate the growth potential in this nascent market and study how fashion brands can strategically invest in sponsorships to align with its expansion and achieve relevant marketing outcomes.&quot;Following a new wave of global interest surrounding women’s football, Huanting has uncovered some valuable insights in this exciting space. Anyone involved in sportwear or athleisure would benefit reading through key takeaways and managerial implications.&quot;– Dr. Nina Van Volkinburg, Course Leader MA Strategic Fashion Marketing

UK Women Football: The Fashion Sponsorship Trends

This dissertation investigates the dynamics of brand-consumer interactions within the British-South Asian fashion industry, with a concentrated exploration of the role played by social media platforms, particularly Instagram, in engaging second-generation Gen Z and Millennials from the South Asian diaspora in the UK. &quot;This output from SFM demonstrates the power of marketing (for good!) and how this lens can be used to empower and raise others. Culture and marketing go hand in hand and it is wonderful how Radhika really showcased this relationship.&quot;– Dr. Nina Van Volkinburg, Course Leader MA Strategic Fashion Marketing

Empowering Minority Voices

&quot;Scent, disrupted&quot; is a business report on the current state of niche perfumery and its projected growth in the upcoming years. Specifically, it explores the opportunity of the Middle East and its robust markets hungry for unconventional, artistic fragrances.&quot;The success of this Master’s Project is not only based on quality research throughout, strong communication, and an analytical lens – it is based on the passion Filip has shown for this particular market to the point where he is now meaningfully contributing to this field.&quot;– Dr. Nina Van Volkinburg, Course Leader MA Strategic Fashion Marketing

Scent, Disrupted

Demand Forecasting Models for Fashion Supply Chain

In this study, a secondary sales and customer dataset of H&amp;M, a fast fashion brand, was used for analysis. It is a quantitative mono-method approach. By building the model in R Studio and analysing the results, this study mainly used the daily sales data to predict the future sales trend and confirmed how it can help fast fashion companies to better allocate production shares and production channels.

This study delves into the dynamic intersection of the Metaverse, luxury fashion, and international market entry strategies with a specific focus on Singapore&#39;s Gen-Z consumer segment. As the digital landscape reshapes the way brands engage with consumers, understanding the impact of Metaverse-based strategic alliances in the context of luxury fashion becomes pivotal. &quot;This is an outstanding piece of work focusing on the business use case of metaverse adoption for Generation Z in Singapore. Zenna&#39;s work is an insight into how to adopt innovation and unlock the potential of the metaverse now and for the future.&quot;– Jeanne Langford, Course Leader MA Fashion Design Management

Unleashing the Possibilities of the Metaverse

Digital Tailoring: Adaptive Trousers for Mobility prototype

This project represents&amp;nbsp;an exploration in the fusion of technology and inclusivity in fashion design. The core output of this work is the creation of bespoke adaptive trousers for individuals with lower limb disabilities, utilising advanced digital prototyping techniques. &quot;Wangyiyang&#39;s work is an impressive and important example of practice-based research 
into designing for inclusivity. She explores the potential of technology for designing bespoke adaptive garments.&quot;– Jeanne Langford, Course Leader MA Fashion Design Management

Digital Tailoring: Adaptive Trousers for Mobility

Devising a Creative Direction for Music Artists

In today&#39;s music landscape, an artist&#39;s success extends beyond their musical talents, for which fashion has become a pivotal aspect of an artist&#39;s career. This project seeks to explore this convergence, shedding light on the significance of fashion in shaping the career trajectory of music artists. &quot;An outstanding exploration of the process of defining the visual identity of artists in the music industry. This impressive work demonstrates Jose&#39;s incredible talent for creative direction.&quot;– Jeanne Langford, Course Leader MA Fashion Design Management

This project engages in an exploratory study that delves into the intricate interplay between co-creation and sustainability within the French mid-market fashion industry. It highlights the transformative power of involving consumers in the product development process, driving sustainability within the fashion industry.&quot;This piece of work is an excellent example of exploring the power of design and co-creation. Marie presents a dedicated piece of work with real value to the industry and the Fashion Design Management field.&quot;– Jeanne Langford, Course Leader MA Fashion Design Management

Turning Customers into Co-Designers

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