Digital installation for Fashion Business School

Fashion Business School installation at Victoria House LCF 2021 | CARA BROWN & VH.Studio | London College of Fashion | University of Arts London

London College of Fashion

UAL Showcase Collections

LCF24 x Fashion Forward

This is a proposal for Gymshark to launch an energy-generating gym in London, focusing on sustainability, innovation, and community engagement.&quot;Jess has worked so hard not only on her FMP but over the last three years, she has been the example of how to conduct yourself through the FMP process, listening to, taking on board feedback from her Tutor and actioning on it. This is why the hard work has paid off for Jess.&quot;– Anthony McGrath, Course Leader of BA (Hons) Fashion Marketing

Gymshark: Transforming Workouts into Energy

This research poster presents Ahluwalia’s strategic foray into the Japanese market, focusing on the brand’s expansion into Tokyo. 

This report delves into Ahluwalia’s strategic expansion into Tokyo, outlining its unique positioning and internal capabilities.&quot;Wow! What a student! Tionne is always willing to go that extra mile, took a year out and worked with the Student Union to gain a greater insight into the student experience and worked tirelessly to improve the student experience. I expect to see amazing things from this force of nature.&quot;– Anthony McGrath, Course Leader of BA (Hons) Fashion Marketing

Ahluwalia International Expansion into Japan

This academic poster is a visual representation of the qualitative study conducted to determine to what extent a brands brand activism can influence Gen Z consumers and if brands can remain objective observers to the external issues confronting both the fashion industry and the world.&quot;What can I say, Kitty followed a passion subject for her FMP and it has paid off for her. She has always been a hard worker and input 100% into her college work. We as a faculty team are so proud of her achievement.&quot;– Anthony McGrath, Course Leader of BA (Hons) Fashion Marketing

Brand Activism in the Fashion Industry

This dissertation seeks to establish the success of performative fashion shows in relation to the British Gen-Z cohort, to determine how impactful these runways are to generating brand advocacy within a demographic which is beginning to build economic capital - electing them as an increasingly powerful group of consumers.&quot;From the beginning of the course, Dan has always stood out and always for the right reasons. He joined us in 2021, straight out of all the Covid nightmare and was eager to learn. You could always rely on Dan to start a conversation in a seminar and hasn&#39;t change through his and 2nd and final year. I look forward to seeing what waves he will make in the industry.&quot;– Anthony McGrath, Course Leader of BA (Hons) Fashion Marketing

The Anti-Fashion Paradox

This dissertation investigates the world of fast fashion and sustainable clothing disposal, focusing on take-back schemes.&quot;Guilia’s work addresses the urgent need for sustainable fashion by exploring consumer engagement with take-back schemes, offering insights to reduce textile waste. Integrating the Theory of Planned Behaviour with the SHIFT Framework fills a significant gap in academic literature.&quot;– Dr. Affan Hameed, Acting Course Leader of MSc Strategic Fashion Management

FASHION TAKE-BACK SCHEMES

Research poster detailing findings from project on female leadership in the uk fashion industry.

This paper investigates the challenges for women in top leadership positions in the UK fashion industry and examines the limitations to entering leadership as a young woman in the UK. &quot;Cecilie’s work makes a contribution to gender diversity in higher leadership and compares the experiences of current female leaders with the perceptions of aspiring ones in the UK fashion industry.&quot;– Dr. Affan Hameed, Acting Course Leader of MSc Strategic Fashion Management

Female Leadership in the UK Fashion Industry

Cover image for a case study report on moncler.

This case study looks into Moncler&#39;s business strategies and operations and presents a range of macro and micro environmental influences as well as an analysis of Moncler&#39;s internal processes and sustainable strategies.&quot;On behalf of the teaching team, I would like to thank River Reyes for her outstanding contributions to the course over the year, through her teamwork, in class presentations and her academic commitment. May we wish her every success.&quot;– Tim Williams, Course Leader of Graduate Diploma Fashion Management

A Case Study Report on Moncler

This project explores textured hair through qualitative data analysis of consumer hair management practices, identifying themes related to products and processes to inform the stages of product development and instrumental testing, ensuring consumer relevance. &quot;Temi&#39;s MSc project was on the effects of grooming practices on afro hair, which is groundbreaking to say the least. With so little known about afro hair, Temi&#39;s contribution to the field is the start of much needed understanding on the subject.&quot;– Diogo Balthazar, Course Leader of MSc Cosmetic Science

Textured Hair: A Multidisciplinary Approach

Pink text on black background. Text says: Digital Humans in Fashion

This research investigates if and how brand perception changes when the use of AI generated models is disclosed and whether factors like age, fashion involvement level and technology acceptance play a role in AI model acceptance.&quot;This is a very insightful dissertation that shows how an understanding of psychology can help industry understand consumer sentiment towards AI models. This is a timely and important topic given the rise of AI in fashion.&quot;– Dr. Mason Silveira, Course Leader of BSc Psychology of Fashion

Digital Humans in Fashion: A Consumer Perspective

The text: Everyday experience of beauty and awe and the role of fashion, written in cursive and place against a colourful illustrated background.

This qualitative research project in fashion psychology aimed to investigate how individuals’ subjective experiences of beauty and awe could be relevant in the context of fashion.&quot;This is an insightful dissertation that looks at the human experience of awe and beauty, and how this relates to our fashion choices. This is a novel contribution to our understanding of how aesthetics affects our experiences with clothing.&quot;– Dr. Mason Silveira, Course Leader of BSc Psychology of Fashion