The image shows an illustration of three stereotypical creatives. From the left side is fine art student, lowkey student, and fashion design student

An illustration of creativity on Blank Canvas curated by Madison Guldborg - BA (Hons) Fashion Journalism and Content Creation | London College of Fashion | UAL

London College of Fashion

UAL Showcase Collections

Surfacing Streetwear

Rave Grrrl is a zine showcasing women and non-binary people carving out their own space in London&#39;s jungle and drum &#39;n&#39; bass scene whilst paying homage to its pioneers, particularly the many who haven&#39;t always been credited for their contributions. &quot;I selected Mia Khan’s ‘Rave Grrrl’ because it is a zine showcasing the women and non-binary people in the drum ’n’ bass scene. The narratives of DJs, producers and archivists are significant in revealing the sense of community and creativity within Streetwear, and the positionality of women in the sub-culture too.&quot;- Serena Gupta

Rave Grrrl

A large mechanical interactive installation in a space.

The conceptual store of Heliot Emil includes seven connected zones, which create a futuristic atmosphere across the entire space, where the environment is filled with inspirational associations from the concept of surveillance.&quot;I chose Heliot Emil’s ‘Conceptual Store’, because it demonstrates how brutalist architecture can be connecting, as shown in how the project links seven architectural zones to create a futuristic atmosphere. Brutalist architecture can create utopias for subcultures such as Streetwear, as seen with the Undercroft at South Bank which is a 
skatepark, filled with art and colour and a bustling community.&quot;- Serena Gupta

Conceptual Store

A phone screen with an Instagram post displayed on it

This poster visualises the literature reviewed, gaps identified, methodology used, the discovered findings and the conclusion and recommendations from the research. &quot;I selected Emma Peel’s ‘How AI Algorithms on Social Media Impact Gen Z’ because it resonates with how influential the intervention of social media is to streetwear, especially for the youth, to bring together communities. There are many instagram accounts made for the streetwear culture to influence buying and to inspire style. The followers of these
 accounts also bring in discussion in the comments. &quot;- Serena Gupta

How AI Algorithms on Social Media Impact Gen Z

Three models wearing a black jacket and a black bag.

This project presents a launch plan for the South Korean streetwear brand Thug Club into the UK targeting the Gen Z.&quot;I chose Jay Cho’s ‘Bringing Thug Club into the U.K Fashion Scene’ as it regards a fresh streetwear brand, and the aspiration and mock-up designs for it to have a store in London. In order to carry out this project, thought on the consumers, location and hype would have been considered, all of which are important when researching brands that would be popular and maintained for the Streetwear subculture.&quot;- Serena Gupta

Bringing Thug Club into the U.K Fashion Scene

Look book images of Look 1 from my graduate collection 

This collection is an ode to the Skater environment and the rebellious spirit of the Skateboarding sub-culture which is known for its ‘Fashion-forward’ style, creativity, individuality and unity.&quot;I specifically selected Samuel Wesson-Quibell’s ‘Collection 15’ because it is a fashion design collection heavily inspired by 90s Skate and Streetwear culture. It is an ode to the skater environment and rebellious spirit of the skateboarding subculture. The luxury fabrics used for oversized silhouettes really epitomise the new high street and high end collaborations that are trending for Streetwear today.&quot;- Serena Gupta

Collection 15

Two people standing in front of a sound board.

Just Noise magazine explores the music genre drum and bass and its culture, going beyond the stereotypes attached to a scene synonymous with violent, rowdy ravers. With its strong community, definitive style codes and communication through dance, DnB is a music subculture all its own.&quot;I chose Imogen Palmer’s ‘just Noise Magazine’ mainly because of how the saturated and less focused photography highlights the freedom of the subcultures involved in streetwear, whether it be music, drum ’n’ bass or skateboarding. The type of aesthetic Imogen captures in the photography included in her zine really encapsulates the vibrancy of Streetwear.&quot;- Serena Gupta

Just Noise Magazine

The image shows a sign made of cardbord that says "equality in diversity"

The aim of the publication is to address the challenges we face in relation to finances, lack of contacts, lack of inclusivity, and the systemic issues that are in place making the path into the creative industry unnecessarily difficult.&quot;I selected Madison Guldborg’s ‘Blank Canvas - Young Creatives by Young Creatives’ because it is a youth platform that champions talent in music, fashion, art and film. It is a promotion for an inclusive creative industry, that aligns with the values of the Streetwear 
community too.&quot;- Serena Gupta

Blank Canvas - Young Creatives by Young Creatives

UAL and UAL Short Courses Ltd Privacy Notice