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Rewild the Run

Kiki Grammatopoulos

I am a multi-disciplinary, product designer with 6 years’ experience working for award-winning brands. 

With degrees in both BA Industrial Design and MA Material Futures from Central Saint Martins, my insatiable curiosity and a constant drive for sustainable innovation, continues to push the boundaries of design, exploring new frontiers and finding creative solutions to complex challenges.

I am a multi-disciplinary, product designer with 6 years’ experience working for award-winning br...

Promoting positive participation in the ecology of the urban environment through the redesign of footwear.

The increase in urban developments has contributed to the extensive fragmentation and reduction of natural habitats. Urbanisation has a range of adverse effects on ecosystem functioning, including the disruption of plant dispersal processes across the landscape.

Urban rewilding seeks to equip cities and towns to support wildlife and cater to diverse ecosystems within urban constraints. The city is an entirely man-made construct and demands intuitive thinking to integrate natural spaces within it.

Therefore a vital part of urban rewilding is the human component of the process.

Footwear is our connection to the ground and our environment. Inspired by animal hooves and fur, this project proposes that our outsoles could promote biodiversity and further cultivate ecosystems, by mimicking the behaviour of ‘keystone species’.

With this project, we democratise Urban Rewilding, allowing city dwellers to engage in the ecological growth of the local environment.

Final work

Photography by Tom Mannon

Close up of Trail shoe sole texture for rewilding.

Photography by George Downham

Photography by Maël Hénaff

Research and process

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Rewild the Run

Promoting positive participation in the ecology of the urban environment through the redesign of footwear. The increase in urban developments has contributed to the extensive fragmentation and reduction of natural habitats. Urbanisation has ...

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