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Airbnbreathe

Mingching wang

Profile picture of Mingching wang

Mingching Wang is a visual storyteller and a branding strategist based in London and Shanghai. Her inspiration come from her upbringing in both the east and the west. With backgrounds in art history, media and communication, she builds upon existing stories and materials to curate hybrid experiences that provoke emotion across time and place.

Mingching Wang is a visual storyteller and a branding strategist based in London and Shanghai. He...

Airbnbreathe is a speculative breathing experience set within the context of first-class air travel, exploring the implications of commodifying air in a world grappling with air pollution.

Airbnbreathe imagines a near future where air becomes a commodity, set within the existing environment of first-class air travel, highlighting the global issue of air pollution and its subsequent impact on human health. This project seeks to explore the implications of this commodification, questioning its impact on societal attitudes towards basic human rights and collective well-being in the face of the ongoing air pollution crisis.

Airbnbreathe claims to source “the purest air” from the most untouched regions of the world and provide it to first-class travelers during their flights. By creating this exclusive experience, the project invites reflection on the ethical implications of privatising a vital resource and sparks a conversation about broader environmental and social concerns.

Collaborators

Zhuang Zhu, video production

Jenny Hu, Narrative building

Final work

This image shows “the purest air” being captured in one of Airbnbreathe’s choosen locations.

Air capturing process

As part of the campaign materials for the launch of Airbnbreathe, this image shows how air is captured and collected at the world’s most pristine locations

This image shows how air is transported . Air stored in air tanks is being loaded onto a plane.

Air transportation process

This image shows the process of transporting the air from Aibnbreathe's selected locations onto a plane

Airbnbreathe’s launch campaign taking the form of posters by the street.

Posters

 A mock-up of Airbnbreathe's billboard as part of its launch campaign

Airbnbreathe

Launch trailer film for Airbnbreathe, giving a snapshot of what Airbnbreathe is and why it is needed 

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Airbnbreathe

Airbnbreathe is a speculative breathing experience set within the context of first-class air travel, exploring the implications of commodifying air in a world grappling with air pollution.Airbnbreathe imagines a near future where air becomes a commodity, set within the ...

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