- CollegeCentral Saint Martins
- CourseBA (Hons) Graphic Communication Design
- Graduation year2024
When was the last time you went to a museum? How did you feel? Did you enjoy it, or did it leave you a bit confused?
In an age where digital interactions often overshadow real-world exploration, fewer young people are visiting traditional museums and losing touch with the physical world around them. In this project, I designed to implement the concept of the "city as a museum" on TFL (Transport for London) bus route (390), using storytelling through sound design to reveal the layers of history hidden in these neighbourhoods of London.
This is an immersive audio on the 390 bus route, a time-travel adventure through conversations between a 390 bus driver and I, featuring characters from the past and sharing their stories with the buildings we pass by. This project shows how the shifting needs of Londoners have shaped this ever-changing, constantly evolving city. Alongside this, a playful wayfinding map completes the museum-on-the-go experience, try to spot the characters with the accompanying audio. Without further ado, hop on this ride, and let's explore this city together!
Final work
↑↑↑Click the play button to hop on the ride!
This is the intro of the Immersive audio experience, if you are interested in the full version, please visit http://tracyexplores.com
Museum En Route - Wayfinding Map
This illustrated map features characters from the audio story. The black-and-white sections represent history, while the coloured characters show the present.
Maps are placed at bus stops to promote the experience and assist passengers in navigating through the story.
Bus Seat design
The seat cover designs will be printed on the back of the bus seats. These characters can be found throughout the audio story. When passengers sit down, it creates an optical illusion that connects them with the past, reminding us that by living in yesterday's tomorrow, we are each creating our own documented histories.
Creative Wayfinding design - Details on the map
Research and process
Recording process with characters
Special thanks to (in order of appearance) :
Nick the driver, Aaliyah Sharif, Samy Esseghir, Beth Turner, Amrith Muhundan, Lin Chen, Ashley Towey, Marcus Kerr, Sashka Jones, Nicole Brunner, Anton Rolland and Han Na Ji - For their generous voiceovers!
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Museum En Route X TFL Bus - Immersive Audio tour
When was the last time you went to a museum? How did you feel? Did you enjoy it, or did it leave you a bit confused?In an age where digital interactions often overshadow real-world exploration, fewer young people are visiting traditional museums and los...
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