Navigating your Vote

Anna Zanelli

Summary
Final work

I am a creative problem solver, exploring how communication design can be used to facilitate change. With particular interests in health, politics and community, I strive to strategically improve our future through functional yet beautiful design.

I am a creative problem solver, exploring how communication design can be used t...

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CollegeCentral Saint Martins
CourseBA (Hons) Graphic Communication Design
Graduation year2024

2024 is set to be the biggest voting year in history with over 60 countries across the world hosting national elections, including the UK. A new set of first time voters will hopefully be looking to navigate their values, hopes for the future and demands of those in power.

Unfortunately, only 52% of 18–24 year olds voted in the 2019 general election. Voting apathy, poor education and a lack of communication may be to blame, or simply the outdated and unrewarding system that doesn’t prioritise young people. My enquiry explores this lack of engagement as an opportunity to redefine the ways we can engage first time voters, questioning the impact of design within democracy.

Navigating your Vote acts as an initial point of contact for first time voters, delivering the information and tools needed to confidently navigate and cast their first vote. Provided through familiar posted material, the unbiased campaign aims to improve the standards for voting communication, supporting and proving to young people that their vote is valuable from the very start.