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Navigating your Vote

Anna Zanelli

Profile picture of Anna Zanelli

I am a creative problem solver, exploring how communication design can be used to facilitate change. With particular interests in health, politics and community, I strive to strategically improve our future through functional yet beautiful design.

I am a creative problem solver, exploring how communication design can be used t...

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2024 is set to be the biggest voting year in history with over 60 countries across the world hosting national elections, including the UK. A new set of first time voters will hopefully be looking to navigate their values, hopes for the future and demands of those in power.

Unfortunately, only 52% of 18–24 year olds voted in the 2019 general election. Voting apathy, poor education and a lack of communication may be to blame, or simply the outdated and unrewarding system that doesn’t prioritise young people. My enquiry explores this lack of engagement as an opportunity to redefine the ways we can engage first time voters, questioning the impact of design within democracy.

Navigating your Vote acts as an initial point of contact for first time voters, delivering the information and tools needed to confidently navigate and cast their first vote. Provided through familiar posted material, the unbiased campaign aims to improve the standards for voting communication, supporting and proving to young people that their vote is valuable from the very start.

Final work

Image shows final printed outcome falling from the A5 envelope it is delivered in. This includes a booklet, letter, checklist and stickers.

Welcome Package

The Navigating your Vote welcome pack is designed to engage first time voters as they come of age, directly delivering the information needed to navigate the unfamiliar experience. The pack includes a welcome letter, informational booklet, voter checklist and stickers; all narrated by a visual language that communicates voting as a collective effort. All material has been designed to starkly contrast the dull voting material that drops onto our doormats – designing a system with young people in mind.

  • Image shows the cover flap of my booklet being lifted to reveal introductory text and a large cross on the cover.
  • Image shows the first spread of my booklet, with a large arrow made up of crosses. Inside the arrow says 'you never forget your first'.
  • Image shows bright spreads from my booklet as someone flicks through the pages.
Image shows the pack being delivered into someones home
  • Image shows the voter checklist from the pack, which resembles a ballot paper
  • Image shows sticker pack with bright, voting themed stickers surrounding the pack.
  • Image shows a spread from the final booklet, explaining how general elections work with a large map of the UK in the middle.

Research and process

  • Image shows a risograph test on a recycled paper
  • Image shows screen print tests of grids of crosses, layered and merging to create interesting textures.
  • Image shows a grid of prototype spreads of the booklet, looking drastically different from the final booklet.

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Navigating your Vote

2024 is set to be the biggest voting year in history with over 60 countries across the world hosting national elections, including the UK. A new set of first time voters will hopefully be looking to navigate their values, hopes for the future and demands of those in power. </p...

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