- CollegeLondon College of Communication
- CoursePg Dip Design For Visual Communication
- Graduation year2024
"Three Leopards" is a playful publication that reimagines England's cultural landscape through the lens of nsibidi, an ancient Nigerian script. In this alternate world, Nigeria has colonised England, seamlessly integrating nsibidi symbols into English culture.
This project challenges the Western-centric idea that written documentation is the only way to preserve thoughts and ideas. It highlights the beauty of African literacy traditions that differ from Western norms, encouraging readers to research and learn nsibidi. By drawing a parallel between the widespread use of ideograms in Western communication—such as signage—and the significance of non-linear writing systems and ideographic scripts like nsibidi, "Three Leopards" emphasises the importance of diverse literacy practices. It celebrates nsibidi as a legitimate form of expression, countering the misconception that Africans are illiterate simply because they do not conform to Western-style literacy.
The publication's unconventional layout invites readers to explore and appreciate the differences between non-linear writing systems. It merges English iconography with nsibidi symbols, revealing a new way of thinking (that can still be understood without knowledge of nsibidi). "Three Leopards" encourages a re-examination of cultural hierarchies and offers a fresh perspective on literacy, culture, and colonial history, challenging readers to learn and explore. It serves as a reminder of the rich tapestry of global literacies and the potential for creative exchange and mutual enrichment between different cultural traditions.
So... How well do you know your nsibidi?
Final work
Share this student work
A link to this page has been added to your clipboard