THE INFLUENCE OF CELEBRITY ATHLETES IN LUXURY

Francesca Maria Andreoli

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A highly motivated, proactive and creative mind that thrives in fast-paced environments, showcasing creative flair and product knowledge, standing out in multitasking.

Eager to contribute to diverse marketing initiatives, performance analysis, and implement strategies to meet key objectives. A dedicated team player with a drive for success, problem-solving skills, entrepreneurial spirit and strong working ethos.

A highly motivated, proactive and creative mind that thrives in fast-paced environments, showcasi...

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This research, inspired by the evolving sports-luxury fashion relationship and the influence of celebrity athletes, examines their impact on brand image via social media.

It quantified how endorsements shape consumer perceptions (Brand Image), highlighting themes such as Source Models (attractiveness, credibility, and expertise), Celebrity Match-Ups, marketable lifestyles, and psarasocial relationships.

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THE INFLUENCE OF CELEBRITY ATHLETES IN LUXURY

This research, inspired by the evolving sports-luxury fashion relationship and the influence of celebrity athletes, examines their impact on brand image via social media.It quantified how endorsements shape consumer perceptions (Brand Image), highlighting themes such as...

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