Showcase

Found in the Lost

RUI LI

I am a mixed media visual artist, skilled in photography, image-making, film making, art direction and 3D computer-generated visuals languages. I am interested in exploring the slippery boundaries between the computer-generated visual and walking reality, and considering their effects on how we see and understand the world. Currently experimenting with the role of design in self-representation and self-exploring, and trying to record the inner and spiritual world visually and audibly. There’s an intimate connection between analog and digital within my practice, and I enjoy using a surreal and uncanny visual experience to challenge people’s perception of the boundaries between the real and fake, spirituality and materiality.
I am a mixed media visual artist, skilled in photography, image-making, film making, art direction a...

'Found in the Lost' is an experimental fashion film that uses a poetic and emotional narration to show that most young people can't be themselves and express themselves under the public evaluations of mass aesthetics, questioning themselves on whether they should be eroded by the crowds or retain their unique individuality.

In our life, we will find the world around us is always full of social standards, standards of beauty and standards of success. We, as humans, as individuals, as social animals, cannot live without other people. We are like dew on the same spider web. The judgment and interference of others always bring pain and annoyance to the individual. The film will be narrated poetically from the perspective of an individual's subjective mind, to embark on the journey of finding oneself. On the way, there may be walls, confusion and struggles, but just like metal tempered in flames, once it has its shape, it will be indestructible.

Final work

Found in the Lost

Director: Rui Li @veraandlr

Written by Danni Chen @dannichenbt

CINEMATOGRAPHY: Ziheng Wang @zwleona

Music & Sound design: WHLE @whle_fall

Editor: Rui Li @veraandlr

Assistant Director: Danni Chen @dannichenbt

Assistant Camera: Zhuoyu Song @_asponan

Gaffer: Dobei

Art direction: Rui Li @veraandlr

3D VFX/Colorist: Rui Li @veraandlr

2D animation: Danni Chen @dannichenbt

Styling: Rui Li @veraandlr

Talent: Rui Li @veraandlr

Boom Operator:Hongkun Li @mu_xs

voiceover: Danni Chen @dannichenbt

Accessories : Yichun Qian @yiyichunqian, Cvalda Xie @cvaldaxie

Special Thanks: Yichun Qian, Riva Li @liruiyyao, Changchang Gao @zhzhgao, Shiyi Huang , Hongkun Li, Troy Wang @wxd_troy,Zhuoyu Song

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Found in the Lost

'Found in the Lost' is an experimental fashion film that uses a poetic and emotional narration to show that most young people can't be themselves and express themselves under the public evaluations of mass aesthetics, questioning themselves on whether they should be eroded by ...

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