- CollegeLondon College of Communication
- CourseMA Design Management
- Graduation year2023
This research explores the pain points of UAL students and graduates with fashion entrepreneurship aspirations to survive in the fashion industry, particularly on the issue of fashion production. The research concluded that there is a lack of visibility and usability of available resources internal and external University of the Arts London (UAL) that can tackle the fashion entrepreneurship, particularly in material supplying and production issue. Furthermore, the available services also not optimally utilized the use of collaboration in fashion production within their services.
Therefore, an information consolidation with accompanying campaign is suggested through UAL Careers & Employability service, as the main career service in UAL, to simplify the journey of UAL aspiring fashion entrepreneurs in acquiring knowledge, increase the awareness of available services, and encourage collaboration practice in fashion.
Final work
Product flow of the campaign
The campaign is created through multiple products and distributed in multiple channel with the aim to increase the awareness of the target audience which is aspiring fashion entrepreneurs across all UAL colleges.
Social media posts and stories
A series of posts and stories with relatable caption and storytelling about the struggle of the target user and how the resources hub would help resolve that issue.
Brochure
Brochure in trifold format. The brochures will be distributed across the all colleges in UAL and contain important link for fashion enterprise resources. It can be downloaded from the microsite to be printed on users own.
Microsite
Microsite design, available for mobile and desktop version. It will be a small web that consolidated all important resources for fashion enterprise according to user journey, while also encouraging collaboration in fashion production.
The content and flow of the microsite is according to the fashion entrepreneurship user journey which then summarized into scrollable website with available resources than can be used by target users.
Research and process
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#bettertogether: Empowering Fashion Entrepreneurs
This research explores the pain points of UAL students and graduates with fashion entrepreneurship aspirations to survive in the fashion industry, particularly on the issue of fashion production. The research concluded that there is a lack of visibility and usability of ...
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