Elizaveta Stolyarova

Ability to share knowledge regarding AI usage both digitally and physically is provided within talks and workshops that Cocreate brand organises. Within the brand system those directions are named cocreate:talks and cocreate:makes accordingly. This definition occurred naturally in the design process, providing opportunity for these touchpoints to evolve in the future and become potential full sub brands. 

Cocreate:talks involves recurring talks given by the Cocreators as well as welcomed professionals. Active members and platform contributors will be also provided with an opportunity to hold talks on creative use of AI within the partnership with creative universities as guest speakers. That would allow for the fast pace development of AI topics and knowledge around it to be shared within the conventional forms of educational institutes.

Сocreate:makes highlights the idea of active participation and collaboration through making. It includes workshops and creative challenges that would be held both online and offline. Additionally cocreate:makes provides an educational and interactive kit which could be used alone or collectively as one of its touchpoints.

Brand identity continues the idea of co-creation. For the visual code it was decided to take letters “co”, which stands for togetherness and collective, from the name and make it into a recognizable and dynamic element. In order to do so, I have hand drawn multiple variations of those to resemble variety within the creative practice: both within approaches and within the community. Moreover, in order to bring back the aspect of collective creation with AI, I have trained a generative AI model with these drawings of mine. The finalised set of characters resemble production of both by machine and a human.

Being a main touchpoint, the Cocreate platform consolidates the discussed concepts into a unified

space. It serves as a safe place and creative hub for community interactions and explorations around the subject of creative co-creation with AI. Within the platform Cocreators (members of Cocreate community) can share their creative process involving AI, participate in workshops and creative challenges as well as gain valuable knowledge on the subject.