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Hypersnacks

Yang Sun

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A Beijing-London based graphic designer that focus on visual textuality and translation between people-oriented context and images.

A Beijing-London based graphic designer that focus on visual textuality and translation between p...

Food is a part of our lives, it carries our memories and records the way we perceive things. In the process of consuming food, whether through visual stimulation or taste, we often transform these experiences into emotional representations. We establish an intimate connection with the food and react to it. On the other hand, the presence of emotional perspectives engages us in the construction of identity reality and the categorisation of different camps in this process. This project will use Beijing traditional snacks as a window to observe and analyse eating experiences with different emotions as well as the intensifying food debate that happens in hypermedia. Starting from the reaction of vomiting to the manifestations of polarised food reviews in online communities, this project will focus on how Beijing traditional snacks guide and build a discourse of food power in contemporary Chinese society, offering us an opportunity to examine the ways food drives us apart, while bringing us together.

Final work

image from the project
  • the inside page
  • the inside page
  • the inside page
the inside page

Research and process

database
  • prototype
  • prototype

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Hypersnacks

Food is a part of our lives, it carries our memories and records the way we perceive things. In the process of consuming food, whether through visual stimulation or taste, we often transform these experiences into emotional representations. We establish an intimate conne...

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