Hollie Hwang

The collection explores the current crisis of masculinity through experiences in weight rooms, where gender norms are visibly manifested and shaped by the process of building muscle. It examines how men within the gym environment are influenced by prevailing ideas of masculinity and how they express their gender through muscularity. The collection interprets views on masculinity/muscularity in relation to the concept of morning routines. With this collection, the idea of 'Monday Morning' is introduced, a time when one can relax usual standards, disrupting the social requirements that most men are expected to conform to every day. To highlight the idea of Monday morning as a break from a strict timetable, the collection features luxurious lounge/sleepwear, reflecting a man's daily routine from day to night. The incorporation of silk, crepe, and jacquard fabrics enhances the soft, comfortable sensation against the skin, providing a relaxing experience.