Alice Dong

Step into a world where fashion transcends the mundane and embraces the vibrancy of endless possibilities. ALICE.D is proud to unveil its debut Spring/Summer collection, a celebration of liberation and the pursuit of the unknown, inspired by the poignant narrative of 'The Truman Show.'

In a society often ensnared by routine and predictability, Alice embarked on a personal journey to break free from these constraints. This collection symbolizes that journey, transitioning from a regimented life to a deliberate exploration of new horizons. The ethos of the collection centers around creating garments that seamlessly blend aesthetics, playfulness, and meaning, without compromising on functionality and wearability. At the heart of ALICE.D lies an unwavering commitment to showcasing individuality and cultivating a distinct identity. Fashion design here reflects personality, inviting like-minded souls to connect through unique fashion statements. Every piece embodies the vibrant and playful spirit that has defined Alice's journey.

Drawing inspiration from the nostalgic 1960s aesthetics and the liberating storyline of 'The Truman Show,' this collection features distinctive stripy prints and low-saturation colors, evoking a sense of relaxation and cheerfulness. Each piece offers versatility and myriad styling possibilities, reflecting the diverse life choices available to individuals.

Influenced by the innovative design philosophy of Balenciaga's Martina Tiefenthaler, ALICE.D embraces oversized silhouettes that provide comfort and freedom, mirroring the absence of constraints in daily life. Thoughtfully placed fastenings on these garments allow wearers to experiment with diverse forms and styles, embodying the essence of breaking free from limitations.

Fabric selection for the Spring/Summer collection prioritizes lightweight materials such as cotton and jersey, with medium-weight fabrics for outerwear pieces, ensuring comfort and ease of wear. This meticulous curation aligns with the collection's theme, offering wearers the freedom to express themselves through fashion.

ALICE.D radiates youthful vitality and energy, drawing inspiration from the evolving fashion sensibilities of the younger generation. We cater to a youthful audience with accessible pricing while maintaining a commitment to sustainability. Our dedication to eco-conscious fashion is evident in our choice of fabrics, craftsmanship, and design, all aimed at extending the life of each piece and promoting a culture of sustainable fashion.

Join us as we inspire and empower through fresh, dynamic, and sustainable fashion that resonates with the spirited, forward-thinking youth of today. Step out of the comfort zone and into a world of vibrant possibilities with ALICE.D.