Endless Industry

Jiawei Yu

Summary
Final work

Jiawei Yu is a Chinese designer with a background in Product design and Industrial design. During his bachelor’s studies, he has won many awards in international design competitions and accumulated a lot of knowledge about design theory. He maintains the design spirit of persistence, independence, and awe to break through himself at the postgraduate. It improves his design level and also sustains his creative passion. At Central Saint Martins, he believes that design transforms the future so that he keeps exploring new design methods, enhances the ability of design narrative and never limits his design boundaries. The designs include from concept design to product manufacture. What’s more, his projects cover several topics like electronic product design, interactive devices, sustainability, traditional culture, etc.

Jiawei Yu is a Chinese designer with a background in Product design and Industrial design. During...

CollegeCentral Saint Martins
CourseMA Industrial Design
Graduation year2022

Endless Industry opposes the prevailing technological phenomenon in the current market of 'planned obsolescence, which means that products are designed to last only for a short time. The project focuses on the field of electronic products，which have been regarded as disposable. Endless Industry helps consumers regain more power to use their products by teaching them how to disassemble and reassemble technologies.

Final work

Endless Industry

One aspect of the project questions the impact of the appearance of products on their lifecycle by exploring the connection between flexible fabric and electronic products, therefore creating new aesthetics. Another aspect of the project focuses on the product's structure and, therefore, repairability using visual guidance and modular parts. Meanwhile, the proposed system is built upon standard components and offers the user the ability to assemble, customise, repair, and repurpose existing products.

Endless Industry is a sustainable brand guiding people to rethink the fundamental structure through which everyday objects are conceived, made, and used, helping people to use products more flexibly, prolonging the use of products and reducing waste. The project has culminated in creating nine new fully-transparent forms of electronic products and service systems for public display.